Heads Before Hands
Josh Elman on why product management is still all about storytelling:
There's no question that the cost of making stuff has collapsed. [...] But the cost of judgment hasn't changed at all.[...]
When anyone can build anything, deciding what to build is the whole job. And that's a story problem. What story do you want to tell? What story do you want your customers to understand? What story do you want living in their heads?
Ideas that spread start playing in their heads long before you get them into their hands.