Re-Presentation And Contextualisation
Vaughn Tan on the importance of re-presentation:
Re-presentation is not just reformatting or restyling. It is three operations.
Selection: choosing what to keep and what to leave out.
Translation: using different words, a different register, a different level of detail to describe what is kept.
Restructuring: organising the selected and translated material in a way that serves the target context.
A useful distinction for the inequality of attention.
A trailer makes you want to watch. A recap can save you from watching. Both might be two minutes long, but they prepare you for a different set and setting.
"Make it shorter" tells you to cut and compress. It doesn't tell you what to keep.