Slop Making Sense
People in Silicon Valley are obsessed with productivity.People in the rest of the world don't want to be productive at all. They want to be entertained.
This is why Meta wins. They provide entertainment. This is why Mark Zuckerberg always like goes off doing random things that don't occur to the company because he wants to be a productivity company CEO. That's what's cool...that's what everyone Silicon Valley is interested in. No one's interested in serving up people slop.
They sit on their couches for hours and consume. That's what people actually want to do. The reason why enterprises pay for productivity is because they're paying people to come to work and they want to get more value from the dollars they're already putting in.
[...]
Enterprises care and pay for productivity and consumers don't.
I am bullish on amusements.
Not entertainment, exactly. Amusements.
Personalised, contextualised playthings and playgrounds of all shapes and sizes that spread across media, software, commerce, sport and culture.
Not productivity. Things to do. Things to feel.
Attentive. Immersive. Immediate. Simple. Succinct.
"Slop" is what high-status producers call low-status leisure. From the inside, it is texture. Companionship. Drama. Distraction. Play. Status. Escape. Ambient culture.
People want to pass time, fill time, waste time, enjoy time, share time.
Enterprises pay for productivity.
Consumers spend their attention on amusements.
That's the more interesting budget.