The Handstand Problem
fear not the man who builds 100 products, fear the man who builds the same product 100 times (me)
Jeff Bezos, in his 2017 Letter to Shareholders:
Often, when a memo isn't great, it's not the writer's inability to recognize the high standard, but instead a wrong expectation on scope: they mistakenly believe a high-standards, six-page memo can be written in one or two days or even a few hours, when really it might take a week or more! They're trying to perfect a handstand in just two weeks, and we're not coaching them right. The great memos are written and re-written, shared with colleagues who are asked to improve the work, set aside for a couple of days, and then edited again with a fresh mind. They simply can't be done in a day or two.
The standard is rarely the problem. The schedule is.
This is not polish. It is iteration.
Anyone can ship a hundred products now.
The handstand still takes as long as it takes.