They Call Me The Seeker
[Kevin Kelly](tab:https://kk.org/newrules/category/let_go_at_the_top/](https://kk.org/newrules/searching_as_a_way_of_life/) on searching as a a way of life:
Searching as a way of life. In the network economy, nine times out of ten, your fiercest competitor will not come from your own field. In turbulent times, when little is locked in, it is imperative to search as wide as possible for places where innovations erupt. Innovations increasingly interfect from other domains. A ceaseless blanket search - wide, easy, and shallow - is the only way you can be sure you will not be surprised. Don’t read trade magazines in your field; scan the magazines of other trades. Talk to anthropologists, poets, historians, artists, philosophers. Hire some 17-year-olds to work in your office. Make a habit to visit a web site at random. Tune in to talk radio. Take a class in scenario making. You’ll have a much better chance at recognizing the emergence of something important if you treat these remote venues as neighbors.
Every item on that list is cheaper than it was in 1998.
Talk radio is a podcast. The 17-year-olds are in your networks. Yet, too many don’t bother.