Unintended Ozempic Consequences
A fascinating slide from Is alcohol really the new tobacco?, a recent report from The New Consumer:
The expected GLP-1 story is one of subtraction: less appetite, less food, less alcohol, less consumption.
But the unintended second-order effect may be substitution.
GLP-1 users report trading up across every category surveyed. Fitness and wellness products: +51% net. Beauty products: +35% net. Clothing: +33% net. Alcohol: +31% net.
Instead of disappearing, maybe appetite becomes more discerning?