User Generated Culturematics
Denisha Kuhlor, The Time is Now For Artists to Launch their Own APIs:
Every day the competition for consumer attention becomes more difficult. The increase in attention deficit has directly correlated with an increase in fan expectations. Fans expect artists to work harder across multiple mediums, while exercising multiple disciplines to gain and maintain their attention. People expect artists to be prolific content creators, engage with the internet in a “digitally native way”, give fans access to their personal life, show behind the scenes of their content creation, and share their thoughts and perspectives on numerous topics. This workload is overwhelming for anyone, especially for those who are also expected to consistently produce creative works. To stay competitive as an artist today, artists should consider creating a framework, an artist API, to license and leverage the most valuable part of their artist IP - their unique likeness. An artist API can systematically allow artists to capitalize on rapid shifts in technology (i.e AI) and consumer adoption while meeting fan demands more efficiently.
UGC = User Generated Content User Generated Culturematics.
Fans do not just make more stuff.
They make little machines for testing the world, discovering meaning and unleashing value.
Treating artists and their IP as APIs is how that becomes legible and licensable.